New Page Corporation Presents Neil Gurney's - The Sustainability Revolution

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by Rudy Rodriguez
on Monday, November 09, 2009

Going Green is Good for Business: On Monday, November 16, the American Advertising Federation of Asheville (AAFA) will host "The Sustainability Revolution," an educational luncheon program sponsored by New Page Corporation, a leading manufacturer of coated paper. Guest speaker Neil Gurney, of Saatchi and Saatchi will lead the presentation. According to Gurney, "if nothing is done to stop corporate mass consumption of the earth's natural resources, we will simply run out." The presentation looks at sustainability and examines new ways of doing business that are good for the planet and beneficial to a company's bottom line.

Gurney, an international public speaker on sustainability, is COO of renowned advertising agency Saatchi and Saatchi in San Francisco. He previously led the agency's sustainability movement, managing international brands like Guinness, Metropolitan Life, Proctor and Gamble, Johnson and Johnson, and DuPont. Gurney once managed brand strategy for local agency The Alpha Group - working on such notable accounts as The Grove Park Inn Resort, Billy Graham Training Center, Advantage West and the Blue Ridge National Heritage Area, just to name a few.

The luncheon presentation will be held at Posana Cafe, 1 Biltmore Avenue, in downtown Asheville near Pack Square from 11:30 a.m. to 1:00 pm. Admission is $15 for members and $25 for guests, including a full lunch. Registration Deadline is November 13. To reserve your space email programs@aafasheville.org or call 828-258-0316. Please indicate any dietary preferences (vegetarian or vegan). For more information visit www.aafasheville.org.

About the AAFA

American Advertising Federation of Asheville sponsors professional development workshops, educational seminars, scholarships, public service initiatives, social events, and local award competitions recognizing excellence in advertising. AAFA is open to all advertising related professionals in the Western North Carolina region. AAF is the largest and oldest trade association of its kind, representing 50,000 advertising professionals in 200 clubs across the country. For more information, visit www.aafasheville.org or www.aaf.org.