Asheville Area Schools Can Win $100,000 in U.S. Cellular's 2010 Calling All Communities Program
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When U.S. Cellular's Calling All Communities campaign launched last year, the company asked everyone to vote for their favorite schools. Ten of them would go on to become $100,000 champions. The call went out across the country to large metropolitan areas, such as Chicago, St. Louis, and Oklahoma City, and to tiny rural communities on the outskirts of West Virginia, North Carolina and Tennessee. In the end, it wasn't the size but the power of community that mattered most.
"We did not think we could win because we are a small rural community in North Carolina," said Wendy Hooks, principal at Brogden Primary School in Dudley, N.C., whose winning school is featured in U.S. Cellular's national advertising campaign. "What we lacked in financial support, we more than made up for in spirit and hope."
Seven of 10 2009 Calling All Communities champions included towns with fewer than 20,000 residents. Humphrey St. Francis (Humphrey, Neb.) was the ultimate underdog. The rural community had a population of 790 and a K-12 enrollment of 220.
"If a town the size of Humphrey can produce a winning school, any community, large or small, has a chance," said Darron Arlt, principal of Humphrey St. Francis. "We were able to win last year by simply asking for support from our family, alumni, friends and neighbors."
Once again, U.S. Cellular is rallying communities to believe in something better for schools in its 2010.
Previous champions offered these 10 tips to build momentum in your community:
- Form committees to generate support.
- Post information on school Web sites and newsletters to encourage voting.
- Engage athletic teams, school bands and student groups to help spread the word by handing out flyers.
- Ask local businesses to share flyers with their customers and hang Calling All Communities posters. One pizza parlor last year attached campaign flyers to pizza boxes.
- Use social networking tools such as Facebook, Twitter and YouTube to talk about the campaign.
- Encourage alumni to show their support by voting and getting out the vote.
- Collaborate with parent and teacher organizations.
- Ask local police and fire departments to help spread the word.
- Seek voter support at shopping malls, community gathering places, school events, etc.
- Encourage your community to track your school's standing on U.S. Cellular's.
Calling All Communities Website to keep the Momentum Rolling
The 9,000 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry(r) Tour and Pearl Flip, and the touch-screen LG Tritan, which offer e-mail and Web access. Based in Chicago, U.S. Cellular is the nation's fifth-largest full-service wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or www.uscellular.com.
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